.2024 has been actually an inconsistent year for adtech funding.U.S.-focused adtech startups, as soon as accustomed to snagging billions in venture capital each year, have reared almost $360 million up until now this year, putting it on the right track to become the industryu00e2 $ s slowest year in over a many years, every Crunchbase information. That slowdown is because of market saturation, heightened regulatory stress, and financial uncertainties.ADWEEK talked to five VCs who remain to invest in adtech providers, even with these problems, concerning what they are actually searching for and also what they avoid. Possibly unsurprisingly, these entrepreneurs are targeting opportunities in privacy-focused technologies and also industry-specific places such as hooked up TV.